Is messaging more important than design? Wrong question. Beware of amateurs If your web designer claims that messaging is more important than design, they’re either confused or inexperienced. How so? Design isn’t just about how something looks. As Steve Jobs put it: “Design is how it works.” When it comes to websites, that includes architecture, […]
About Philip Papeman
Soul-infused website design
“What is soul-infused website design?” Hmm. We were stumped We’ll admit it — we had no idea what this was. As dedicated professionals, we try to stay informed about the latest web design breakthroughs, but we clearly missed this one. So, we asked ChatGPT. Here’s what she came up with: “Rather than focusing purely on […]
Designers versus artists
“What’s the difference between a designer and an artist?” Purpose. First off, we’re designers, not artists. Design isn’t self-expression, it’s thoughtful discipline. Designers make things that solve problems within a set of constraints. Sure, we get “creative” when we build stuff, but unlike artists, we work to solve real problems — not to present our […]
Talking to algorithms
Do you really want an algorithm talking to your customers? Maybe not. Do you even know what an algorithm is? Do your customers? Simply put, an algorithm is a set of rules that a software program follows to solve a problem or complete a task. They’re central to how artificial intelligence (AI) marketing tools — […]
WordPress isn’t easy
“My website guy said WordPress was going to be easy.” He lied. Sorry. I’ve been building custom websites with WordPress for over 10 years and I haven’t used the word “easy” to describe it yet. It’s confusing, unfriendly, needlessly complex, and changes on a near-monthly basis. Yet it powers over 40% of all the websites […]
Spreadsheet marketing
Is it true that 50% of the money I spend on digital advertising is wasted? No. It’s more like 80%. How is that possible? Fraud mostly. From countless middlemen and opaque foreign distribution platforms. Followed closely by incompetence, indifference, and denial. And, of course, hapless marketing agencies, who think they know how to buy pay-per-click […]
Call-to-action buttons
“Do I really need nine call-to-action buttons on my home page?” No. God no. Button madness. It’s real trendy these days to stuff as many call-to-action buttons onto a web page as possible. You can thank the fans of a wildly popular “storytelling” framework for this annoying fad. According to them, your website visitors are […]
Social media activity
I own a small business. Do I really need to be active on all social media channels? Yeah, maybe. 90% of life is showing up. Just because you don’t like a particular social media channel, doesn’t mean that your potential customers don’t. I’m not suggesting that you post five times a day on every social […]
Inexpensive marketing machines
It’s either an expensive website or an inexpensive marketing machine. You decide. Really expensive websites fail daily. Why? Because a website is only the beginning. Lots of people think they can just build a fancy website or online store and the sales will come tumbling in. That’s not gonna happen. Launching a website isn’t the […]
What is messaging?
What’s the difference between copywriting and messaging? Attitude. Just be yourself. Some marketing agencies will try to convince you that website “messaging” is some sort of magical communication tactic. They may even try to sell you an expensive messaging workshop or “masterclass.” Honestly, it’s not that complicated. Messaging is just content with an attitude. If you write with clarity, warmth, and personality, you’ll be fine.
