“80% of the experts selling SEO services are scammers.” At least. Did SEO experts ruin the internet? Probably. At least a lot of well-respected people in the search engine optimization (SEO) industry seem to think so — including Peter Kent, the best-selling author of SEO for Dummies. For years, he’s been telling people that part […]
About Philip Papeman
Web accessibility is not optional
Will I go to jail if my website isn’t accessible? Unlikely. But you could wind up in court We’re not aware of anyone being imprisoned for having an inaccessible website. But you could get sued and suffer a stiff financial penalty. What is web accessibility? Over a billion people in the world (15%) experience some […]
AI agents and assistants
What’s the difference between AI agents and AI assistants? Autonomy. TL;DR Artificial intelligence (AI) agents and assistants are both helpful little applications that can interact with users and perform complex tasks. AI agents are more autonomous and goal-oriented than assistants, often working in the background without direct user involvement. AI assistants, on the other hand, […]
The story of Ern Berck
Who the hell is Ern Berck? A blacksmith. Making stuff with fire and iron Ern Berck is the blacksmith at an anonymous town shown in the opening scenes of the 1960 film The Magnificent Seven. You never see him, he never speaks. But somehow you know he’s there — with fire and iron — making […]
Do-it-yourself websites
Couldn’t I build a website myself? Sure. You could build your own refrigerator too. I double dog dare you Just kidding. Fortunately, there are dozens of “page-building” tools available to help you create a great website on your own. But like a lot of projects, sometimes it’s not a matter of “can you,” but more […]
Who built your website?
Websites built by humans in Chico, California. Do you know who or what built your website? Or where? You may not know it, but a lot of marketing agencies outsource most of their web design work to cheap overseas freelancers. That’s okay, I guess. But when you hire someone to build a website, we think […]
Why showers boost creativity
Why do we think better in the shower? DMN Our brains love showers The phenomenon of feeling more creative or having clearer thoughts in the shower is tied to a combination of psychological, physiological, and environmental factors. This can happen for a few reasons. Default mode network activation When you’re doing something relatively automatic and […]
New Year’s Resolutions 2025
It’s 2025. You can stop wasting time on newsletters, webinars, funnels, secret circles, storytelling, and Google. Happy New Year 2024 was weird. Seriously, 2024 was a troubling year on a lot of fronts. However, on a more positive note, some of the upheaval has relieved you of the burden of worrying about many popular marketing […]
The Grinch figures out Christmas
It came without ribbons!It came without tags!It came without packages, boxes or bags! Merry Christmas How could it be so? And the Grinch, with his grinch-feet ice-cold in the snow,stood puzzling and puzzling: How could it be so? It came without ribbons! It came without tags!It came without packages, boxes or bags. And he puzzled […]
Questionable marketing stuff
Do I really need personas, storytelling, mood boards, journey mapping, or brand archetypes? Nope. Just say no When searching for a web designer, you’ll likely encounter a baffling array of packages, plans, processes, and magic products. These “special” services are easy to spot — their titles typically feature buzzwords like blueprint, playbook, workshop, or roadmap. […]
