What’s the difference between copywriting and messaging? Attitude. Just be yourself. Some marketing agencies will try to convince you that website “messaging” is some sort of magical communication tactic. They may even try to sell you an expensive messaging workshop or “masterclass.” Honestly, it’s not that complicated. Messaging is just content with an attitude. If you write with clarity, warmth, and personality, you’ll be fine.
Most marketing experts
What’s the biggest problem with most marketing experts? They’re not. Uh-oh. 86% of your marketing is either ignored or misattributed to a different brand. Why? Because most marketing “experts” read the wrong books, listen to the wrong people, and get their training from YouTube videos. A lot of web designers offer marketing services. Most shouldn’t […]
It’s a profit center
It’s not a cost.It’s not an expense.It’s not an investment. It’s a profit center. You get what you pay for. A well built, high-performance custom website is not a cost, it’s not an expense, it’s not an investment. It’s a profit center. You’ll make far more money from your website than we ever will.
How to fail at marketing
Running a successful business can be a terrible burden. Exhaustion, long hours, no vacations, and little time for your family or hobbies. You’re obviously doing something right if your business is performing beyond your wildest expectations. But there’s no need to suffer when the cure is right in front of you: Stop being a great […]
Sporadic Incentives
Social media platforms like Facebook, Instagram, TikTok, and LinkedIn keep users engaged through random rewards, sporadic incentives, and other nasty tricks. All powered by soulless algorithms. How social media keeps you addicted Have you ever wondered why some of your Facebook or Instagram posts get so much more reach than others, for no apparent reason? […]
80% are scammers
If your livelihood depends on website traffic, you might be tempted to hire a search engine optimization (SEO) expert to help improve your search rankings. Think again. Destroyed by bad advice If you haven’t noticed, Google Search is broken. It has been for months. Its feeble attempts to deal with generative AI and search result […]
One-page websites
A one-page website can be an effective solution for certain purposes, but they’re not suitable for every type of business or content strategy. What is a one-page website? A “one-page website” is a type of website that presents all of its content on a single HTML page, unlike a traditional website that may have dozens […]
Customer service
Have you ever tried to get help from a real human at Google, Comcast, or — heaven forbid — Facebook? Don’t bother. You’ll likely get a bot, or worse. What happened to customer service? Believe it or not, there was a time in the not too distant past when companies actually prided themselves on face-to-face […]
Progressive web applications
The success of any small business is increasingly dependent on its online presence and user engagement. As technology has evolved, a relatively recent innovation known as a progressive web application (PWA) has emerged. PWAs may offer an enticing solution for small business owners looking to elevate their digital marketing platforms. What are progressive web apps? […]
Website maintenance plans
If you build a website you can’t manage or promote, you haven’t solved a problem — You’ve created one. Launching a website isn’t the end of the process, it’s just the beginning. You need a maintenance plan. What is a website maintenance plan? Websites require ongoing attention to stay secure, functional, relevant, and effective. A […]
