Social media advocacy is a powerful strategy that encourages employees to actively promote their company on personal social media accounts. Executed properly, it can significantly improve a company’s reach and brand awareness. What is social media employee advocacy? “Social media employee advocacy” refers to the practice of employees actively promoting and supporting their company or […]
ZMOT
The internet has forever changed how we decide what to buy. Google calls this online decision-making moment the zero moment of truth – or simply ZMOT. What is a moment of truth? In marketing, a “moment of truth” refers to a critical point in a customer’s journey when they make a decision that significantly impacts […]
How to choose a website host
The choice of a website host directly impacts performance, reliability, scalability, and security. Other than design, it’s the single most important decision you’ll make regarding your website. Why is website hosting such a big deal? We know it’s not glamorous, but it is critical. Choosing the right website host is essential because it enables reliable […]
Social proof explained
Ever wonder why we tend to follow the crowd? Why do we often choose to do what others are doing, or buy products that other people have recommended? Why do we behave like sheep? The answer lies in social proof, a powerful psychological phenomenon that shapes our decisions and behaviors. What is social proof? Social […]
The bus factor
If you don’t know what a “bus factor” is, that’s okay — most people don’t. It’s an arcane term used mostly in the software development industry. But if you own a business with a website, the concept is worth exploring. What is the bus factor? Historically, the “bus factor” is a term used in software […]
Website accessibility guide
Is your business website accessible to everyone? Even to those with disabilities? Learn how to make your website a better experience for all of your visitors. What is web accessibility? Web accessibility is the practice of making websites usable for all visitors, including those with disabilities, impairments, and limitations. Making your website accessible involves following […]
Content marketing still works
Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]
Web design mistakes
An exploration of 42 of the most common website design mistakes you’re likely to come across on the internet, including comments on typography, layout, images, usability, and more. 42 common website design mistakes We’re often asked to audit websites for performance, conversion, and design issues. This article highlights some of the most frequent design mistakes […]
Fundamentals of SEO
Search engine optimization is typically broken down into four distinct disciplines, often referred to as the “four pillars of SEO.” Here we add brand awareness as the fifth pillar. SEO and Google Search engine optimization (SEO) is a controversial topic and every “expert” has their own opinions and theories about it. We’re not experts, so […]
Dark social
The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. More importantly, the term can also apply to referrals from mainstream social media that are incorrectly categorized as “direct” traffic. What is dark social […]
