No shining moments It’s very trendy nowadays to peddle “inspirational” books and courses about “finding your passion.” And I suppose there’s a certain hopeful charm to the notion that one day your true calling will reveal itself in a single shining moment. I guess it happens to some people, but not many. And certainly not […]
How inbound marketing really works
Inbound marketing is often presented as the go-to strategy for building customer relationships. But inbound marketing on its own isn’t always enough. To be successful, businesses must first capture attention through outbound marketing. Inbound vs outbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. […]
The power of emotion
When done properly, color, images, typography, and layout can generate a lot of emotion. That’s something to think about when you’re doing your next sales presentation. Or re-designing your website. Don’t be boring The impact of using emotion in web design is significant and far-reaching. Emotion-based design (also known as affective design) is a design […]
