A simple online framework for community service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You […]
Websites that work
This short guide covers seven key areas that you should focus on to help your website function at the highest level. These steps aren’t complicated or expensive, plus you can get started today. Seven keys to online success Is your website working hard for your business? And if it is, how do you know? Whether […]
Vague But Exciting
The dawn of the World Wide Web Have you ever wondered about the origin of the World Wide Web? The passages below are from an online book (see below) by Jeremy Keith. He can explain it far more eloquently — and with much more authority — than I could. Enjoy. Complex machinery Right now humanity’s […]
When to hire a new web designer
Do you need a better web designer? Not all cheap websites are bad, but if you’re not thrilled with the look or performance of your current website, this article might help explain why. Is your website guilty? If your livelihood depends on your online presence, then there are few things worse than a website that […]
da Vinci was a Doodler
You’re no doubt familiar with Leonardo da Vinci, but maybe you didn’t know that he was also a sculptor, engineer, architect, inventor, and doodler. Why so few paintings? You’re no doubt familiar with Leonardo da Vinci, the 15th century artist most famous for painting the Mona Lisa and The Last Supper. But maybe you didn’t […]
The Boys From Dayton
Confessions of an Ad Man At a used bookstore many years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Required reading The language in the memo seems almost quaint, […]
What is email marketing
Despite all the hype about TikTok, Facebook ads and YouTube videos, there’s still no better way to connect with your customers and grow your business than through email marketing. Yet the vast majority of businesses aren’t using it effectively. Own your audience On any other platform, whether it’s Instagram, YouTube, Facebook, or even Google search […]
A Single Window
Constraints are good ” … life is much more successfully looked at from a single window, after all.” — F. Scott Fitzgerald / The Great Gatsby 1925 In the context of his masterpiece The Great Gatsby, Fitzgerald probably wasn’t thinking about web design. I get that. More likely, this memorable line suggests that a person […]
The truth about logos
Are logos really that important? A lot of experts don’t think so. So, before you spend a dime on discovery sessions, personas, or mood boards, read this article. Logos are overrated There, we said it. It’s a controversial opinion, especially if you’re a graphic designer or “brand strategist.” But honestly, some of the most recognizable […]
Smart People
Don’t tell me what to do. “It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell us what to do.” — Steve Jobs (1995–2011) Amen. I reckon maybe 20% of big employers get this. The rest insist on second-guessing your every move […]
