Running a successful business can be a terrible burden. Exhaustion, long hours, no vacations, and little time for your family or hobbies. You’re obviously doing something right if your business is performing beyond your wildest expectations. But there’s no need to suffer when the cure is right in front of you: Stop being a great […]
Marketing
80% are scammers
If your livelihood depends on website traffic, you might be tempted to hire a search engine optimization (SEO) expert to help improve your search rankings. Think again. Destroyed by bad advice If you haven’t noticed, Google Search is broken. It has been for months. Its feeble attempts to deal with generative AI and search result […]
Website credibility tips
By following a few suggestions, you can enhance your website’s credibility, gain the trust of your visitors, improve your online reputation, and maybe even boost your search engine rankings. Do visitors trust your website? Have you ever visited a website and thought “Uh-oh, I’m not sure I can trust this place?” Sure you have, and […]
Social media advocacy
Social media advocacy is a powerful strategy that encourages employees to actively promote their company on personal social media accounts. Executed properly, it can significantly improve a company’s reach and brand awareness. What is social media employee advocacy? “Social media employee advocacy” refers to the practice of employees actively promoting and supporting their company or […]
ZMOT
The internet has forever changed how we decide what to buy. Google calls this online decision-making moment the zero moment of truth – or simply ZMOT. What is a moment of truth? In marketing, a “moment of truth” refers to a critical point in a customer’s journey when they make a decision that significantly impacts […]
Content marketing still works
Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]
Dark social
The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. More importantly, the term can also apply to referrals from mainstream social media that are incorrectly categorized as “direct” traffic. What is dark social […]
How to promote your website
There are over a billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just too […]
A Facebook page is not a website
There are dozens of digital marketing channels available to reach your audience, but none are more powerful than your own business website. Whether you’re selling products, services, memberships, or education, that’s where it all starts. What is a Facebook business page? A Facebook business page is a free platform on Facebook that allows businesses, brands, […]
Marketing for community service organizations
A simple online framework for community service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You […]
