Signals

I own a small business. Do I really need to be active on all social media channels? Yeah, maybe. 90% of life is showing up. Just because you don’t like a particular social media channel, doesn’t mean that your potential customers don’t. I’m not suggesting that you post five times a day on every social […]

It’s either an expensive website or an inexpensive marketing machine. You decide. Really expensive websites fail daily. Why? Because a website is only the beginning. Lots of people think they can just build a fancy website or online store and the sales will come tumbling in. That’s not gonna happen. Launching a website isn’t the […]

What’s the difference between copywriting and messaging? Attitude. Just be yourself. Some marketing agencies will try to convince you that website “messaging” is some sort of magical communication tactic. They may even try to sell you an expensive messaging workshop or “masterclass.” Honestly, it’s not that complicated. Messaging is just content with an attitude. If you write with clarity, warmth, and personality, you’ll be fine.

What’s the biggest problem with most marketing experts? They’re not. Uh-oh. 86% of your marketing is either ignored or misattributed to a different brand. Why? Because most marketing “experts” read the wrong books, listen to the wrong people, and get their training from YouTube videos. A lot of web designers offer marketing services. Most shouldn’t […]

It’s not a cost.It’s not an expense.It’s not an investment. It’s a profit center. You get what you pay for. A well built, high-performance custom website is not a cost, it’s not an expense, it’s not an investment. It’s a profit center. You’ll make far more money from your website than we ever will.