What’s the biggest problem with most marketing experts?
They’re not.
Uh-oh.
86% of your marketing is either ignored or misattributed to a different brand.
Why?
Because most marketing “experts” read the wrong books, listen to the wrong people, and get their training from YouTube videos.
A lot of web designers offer marketing services. Most shouldn’t be. A badge from HubSpot or StoryBrand doesn’t make you an expert.
It makes you an annoying amateur.
Source
- Ehrenberg-Bass Institute
