I own a small business. Do I really need to be active on all social media channels?
Yeah, maybe.
90% of life is showing up.
Just because you don’t like a particular social media channel, doesn’t mean that your potential customers don’t.
I’m not suggesting that you post five times a day on every social media platform. That would be dumb. What I am suggesting, is that you post maybe three times a week on your favorite channels, then maybe once a month on your not-so-favorites.
Why?
Because social media marketing is just the game you have to play because potential clients will look around and wonder why you didn’t show up.
They’ll notice your absence more than your presence.
It’s easier than it sounds.
