If your livelihood depends on website traffic, you might be tempted to hire a search engine optimization (SEO) expert to help improve your search rankings. Think again. Destroyed by bad advice If you haven’t noticed, Google Search is broken. It has been for months. Its feeble attempts to deal with generative AI and search result […]
Thoughts
One-page websites
A one-page website can be an effective solution for certain purposes, but they’re not suitable for every type of business or content strategy. What is a one-page website? A “one-page website” is a type of website that presents all of its content on a single HTML page, unlike a traditional website that may have dozens […]
Customer service
Have you ever tried to get help from a real human at Google, Comcast, or — heaven forbid — Facebook? Don’t bother. You’ll likely get a bot, or worse. What happened to customer service? Believe it or not, there was a time in the not too distant past when companies actually prided themselves on face-to-face […]
Progressive web applications
The success of any small business is increasingly dependent on its online presence and user engagement. As technology has evolved, a relatively recent innovation known as a progressive web application (PWA) has emerged. PWAs may offer an enticing solution for small business owners looking to elevate their digital marketing platforms. What are progressive web apps? […]
Website maintenance plans
If you build a website you can’t manage or promote, you haven’t solved a problem — You’ve created one. Launching a website isn’t the end of the process, it’s just the beginning. You need a maintenance plan. What is a website maintenance plan? Websites require ongoing attention to stay secure, functional, relevant, and effective. A […]
Website credibility tips
By following a few suggestions, you can enhance your website’s credibility, gain the trust of your visitors, improve your online reputation, and maybe even boost your search engine rankings. Do visitors trust your website? Have you ever visited a website and thought “Uh-oh, I’m not sure I can trust this place?” Sure you have, and […]
Painless web design
Building a website can be a long and messy process, but it shouldn’t make you miserable. Whether you’re working with a designer, or going it alone, we’ve gathered a few tips to get you through it with your sanity intact. Why is making a website so hard? People often ask me why I build websites. […]
Marketing automation
Marketing automation enables businesses to deliver timely, relevant, and personalized content to their audience — Increasing efficiency, improving customer relationships, and driving revenue growth. What is marketing automation? Marketing automation refers to the use of technology platforms to automate and streamline various marketing tasks and processes. The goal is to enhance efficiency, optimize workflows, and […]
Social media advocacy
Social media advocacy is a powerful strategy that encourages employees to actively promote their company on personal social media accounts. Executed properly, it can significantly improve a company’s reach and brand awareness. What is social media employee advocacy? “Social media employee advocacy” refers to the practice of employees actively promoting and supporting their company or […]
ZMOT
The internet has forever changed how we decide what to buy. Google calls this online decision-making moment the zero moment of truth – or simply ZMOT. What is a moment of truth? In marketing, a “moment of truth” refers to a critical point in a customer’s journey when they make a decision that significantly impacts […]
