Inbound marketing is often presented as the go-to strategy for building customer relationships. But inbound marketing on its own isn’t always enough. To be successful, businesses must first capture attention through outbound marketing. Inbound vs outbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. […]
Thoughts
The power of emotion
When done properly, color, images, typography, and layout can generate a lot of emotion. That’s something to think about when you’re doing your next sales presentation. Or re-designing your website. Don’t be boring The impact of using emotion in web design is significant and far-reaching. Emotion-based design (also known as affective design) is a design […]
