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Why do we think better in the shower?

Why showers boost creativity

January 8, 2025 by Philip Papeman


Why do we think better in the shower?

DMN


Our brains love showers

The phenomenon of feeling more creative or having clearer thoughts in the shower is tied to a combination of psychological, physiological, and environmental factors. This can happen for a few reasons.

Default mode network activation

When you’re doing something relatively automatic and low-effort — like showering — your default mode network (DMN) in the brain becomes active. This neural network is linked to daydreaming, creative thinking, and problem-solving.

In other words, with your conscious mind occupied by the mundane task of showering, your subconscious can process deeper thoughts or unresolved problems. This is why many people experience “aha!” moments or breakthroughs while showering.

Studies show that the DMN, which is active during activities like daydreaming or mind-wandering, plays a crucial role in creative thinking. The shower’s lack of demanding cognitive tasks allows this network to thrive.

Other influences

DMN activation may not be the only reason why you’re especially creative or insightful while getting drenched with warm water.

Stress reduction: Warm water and the repetitive sensations of a shower relax your body and mind. This triggers the release of dopamine, a neurotransmitter associated with creativity and motivation. This can be productive if you don’t fall asleep standing up.

Fewer distractions: The shower creates a private, quiet environment, free from external distractions like phone calls, text messages, notifications, or email. This allows your mind to wander without interruption.

White noise: The sound and sensation of running water can act as white noise, helping your brain to tune out unnecessary stimuli and focus inward. This soothing sensory input may also enhance mood and encourage associative thinking. Just don’t forget to rinse.

Increased blood flow: The warmth of a shower improves blood circulation, including to the brain. Enhanced circulation might help you think more clearly and efficiently.

Our thoughts

We love this. As far as we’re concerned, the more time we can spend in a warm shower the better. And research shows that the more you experience and pay attention to shower insights, the more likely your brain is to produce them — and retain them — over time. Creativity breeds creativity.

So, think of your “shower epiphanies” like catching fireflies. Some might escape, but the ones you hold onto can ignite your whole day. With a little effort, you can turn the shower into your personal creativity powerhouse. Now we just need an excuse to take more showers.


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Filed Under: Signals

About Philip Papeman

Philip Papeman is the proprietor of Ern Berck Digital, a web design studio in Chico, California. After successful careers in hospitality, broadcasting, and finance, his focus shifted to web design and development. Since 1999 he's been helping small businesses with thorny problems, entrepreneurs with great ideas, and everyone in between.

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